My friend, Anita from Goodwinnovate, reached out about fixing her site. Over time, there has been a shift away from embedding social media feeds and focusing more on sections dedicated to blog content, showcasing product lines, and highlighting positive reviews. Anita also wanted to promote her email list to help visitors find her STEM resources and tech focused products.
For her redesign, we kept her branding which was done by Becca Parro, another designer. I created a few graphics to compliment what we had, and we improved the home page layout with clean easy to read fonts, primarily black/white accents, and we used her color palette for borders and wherever a punch of color was needed.
Also, in addition to the redesign of existing pages, we imported her TPT products for the Goodwinnovate shop with linking back to TPT. I highly recommend this for those who want a storefront without having to deal with setting up payment gateways. By having the storefront, Anita can work on SEO for her resources and increase traffic to her shop. She can also easily embed resources into her blog posts too.
GOODWINNOVATE FEATURES
- Home Page with clean and organized look
- SEO focused text to highlight Anita’s STEM and Tech Focused Resources
- About Me page that outlines Anita’s interests and credentials
- Blog page for post feed with a sidebar that highlights her products and email list
- Added Woocommerce site with Filters in the Sidebar
- Contact Page highlighting important links
- Privacy Policy
- and a Custom Footer with Email List Promo
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INTERESTED IN A SITE LIKE GOODWINNOVATE?
You can use the contact form to the right to get in touch with me to schedule a discovery call or to book a design slot.
